The Silvertone 1435 guitar was part of the mid 1960's offerings of Teisco by way of Sears. Since they were never listed in any major seasonal Sears catalogs from that era they must have been offered only in select stores. Being as there are no catalog references, the only other resource is Teisco info from that period of time which is scarce as well. It appears this guitar is based on the MJ-2L model that was available from Teisco under their name. Most Teiscos sported striped metal pickguards from 1965 on so we can use this as a general guide for dating these guitars. This one is complete except for the missing namebadge and even has the hard to find Tremolo bar.
The Teisco brand name stands for 'Tokyo Electric Instrument and Sound Company'. Teisco was founded in 1946 by renowned Hawaiian and Spanish guitarist Atswo Kaneko, and electrical engineer Doryu Matsuda. Teisco guitars sold in the United States were badged "Teisco Del Rey" beginning in 1964. Teisco guitars were also imported in the U.S. under several brand names including Silvertone, Jedson, Kent, Kingston, Kimberly, Tulio, Heit Deluxe and World Teisco. While guitars manufactured by Teisco were ubiquitous in their day, they are now very collectable.
This guitar will be sold on ebay soon. Check my about me page for the ebay listing.